Doll Fight! The Battle For Holiday Season Sales

Doll Fight! The Battle For Holiday Season Salesby Steve Inskeep

November 3, 2009

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text sizeAAANovember 3, 2009Three relatively new doll lines are poised to lead the market this holiday season: Mattel's new Barbie line, the Fashionistas; Moxie Girlz and Liv Dolls.

Ann Zimmerman, toy reporter forThe Wall Street Journal, tells NPR's Steve Inskeep that the doll war is shaping up to be one to watch.

She says former Bratz manufacturers MGA Entertainment "came out swinging" this summer with Moxie Girlz. Kids can dye the dolls' hair and wash it out. They can paint the dolls' boots.

"Their clothes are sort of fun and funky," Zimmerman says.

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